If you ask Dior what motivates her, she emphasizes that it’s not merely marketing. For her, engaging with culture and forging meaningful human bonds.

Dior George is a Brand Architect & Cultural Visionary with over 15 years of corporate experience creating immersive, culturally impactful campaigns for global brands such as Nike, McDonald’s, State Farm, and Wells Fargo (and one could certainly throw a few more into the mix). She bridges culture and commerce, expanding brand relevance while fostering authentic connections with diverse communities. Her expertise has allowed many companies and small businesses to narrate their own stories genuinely, and to do so in a way that leaves an impression of importance and permanence. As a proud Black woman from New York, Dior has championed initiatives that amplify underrepresented voices, including advocating for Historically Black Colleges and Universities (HBCUs).

Dior also serves as an Associate Professor of Hospitality and Business at Morris Brown College, where she inspires and educates the next generation of leaders, innovators, and culture-shapers to thrive in evolving industries. Armed with degrees from Florida A&M University and the University of Central Florida, Dior combines expertise and creativity to craft meaningful strategies that leave lasting impressions.

When not shaping brands or mentoring students, Dior enjoys creating memories with her husband and children, traveling the world with friends, and championing initiatives that bring authenticity to every endeavor.